Comments on: The New Language of Effective Marketing http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/ Business and Personal Mastery...It is Possible! Tue, 13 Dec 2011 19:19:43 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Eric http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-/#comment-61 Eric Fri, 10 Apr 2009 20:30:17 +0000 http://www.beckconsulting.org/?p=847#comment-61 Gregg - AWESOME!!!! That is excellent and congratulations!!! Meeting every week for 4 months...now that's the path...patience and now you've built a great relationship. What a great example! Thank you so much for posting!!!! Eric Gregg – AWESOME!!!! That is excellent and congratulations!!! Meeting every week for 4 months…now that’s the path…patience and now you’ve built a great relationship. What a great example!
Thank you so much for posting!!!!
Eric

]]> By: Gregg Beecher http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-1/#comment-60 Gregg Beecher Fri, 10 Apr 2009 19:08:19 +0000 http://www.beckconsulting.org/?p=847#comment-60 Eric, I am involved in a business referral group, have been since November 2008, and I just closed business this week. It was kind of a new type of product for most people, but after meeting with them every week for the last 4 months, and taking a genuine interest in helping others build their business, two of the chapter members decided to try my product. It was a very good reminder to me, that if I am patient (even if I'm REALLY needing to make the sale), and focus on building relationships, helping others reach their goals, while I'm educating them on what I do, things will eventually pay off. Thank you for your insightful article. Gregg Beecher Eric,

I am involved in a business referral group, have been since November 2008, and I just closed business this week. It was kind of a new type of product for most people, but after meeting with them every week for the last 4 months, and taking a genuine interest in helping others build their business, two of the chapter members decided to try my product. It was a very good reminder to me, that if I am patient (even if I’m REALLY needing to make the sale), and focus on building relationships, helping others reach their goals, while I’m educating them on what I do, things will eventually pay off.

Thank you for your insightful article.

Gregg Beecher

]]> By: Eric http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-/#comment-59 Eric Fri, 10 Apr 2009 17:55:01 +0000 http://www.beckconsulting.org/?p=847#comment-59 Judy - Thanks for your thoughts. I think we are all in this shift together and fortunately we still have the time to move towards business that's not predatory....towards real partnerships and collaboration. Judy – Thanks for your thoughts. I think we are all in this shift together and fortunately we still have the time to move towards business that’s not predatory….towards real partnerships and collaboration.

]]> By: Eric http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-/#comment-58 Eric Fri, 10 Apr 2009 17:53:12 +0000 http://www.beckconsulting.org/?p=847#comment-58 Leonard - that's it exactly. I've found that I'll pay more, sometimes much more it I have strong evidence that the company is seriously concerned about my well-being over their bottom line. Leonard – that’s it exactly. I’ve found that I’ll pay more, sometimes much more it I have strong evidence that the company is seriously concerned about my well-being over their bottom line.

]]> By: Judy http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-1/#comment-57 Judy Fri, 10 Apr 2009 17:08:05 +0000 http://www.beckconsulting.org/?p=847#comment-57 Thank you! I can tell you that I have found myself in this situation of no relationship to speak of. It is such a foreign concept. So I have been asking God to help me understand. Little by little I can sense my heart opening up to the true way to go. Your illustration just simplifies this major shift. I am most certainly in need of this shift and really truly thank you. Judy Holm Thank you! I can tell you that I have found myself in this situation of no relationship to speak of. It is such a foreign concept. So I have been asking God to help me understand. Little by little I can sense my heart opening up to the true way to go. Your illustration just simplifies this major shift. I am most certainly in need of this shift and really truly thank you.
Judy Holm

]]> By: Leonard http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-1/#comment-63 Leonard Fri, 10 Apr 2009 17:01:17 +0000 http://www.beckconsulting.org/?p=847#comment-63 You are right. A lot of marketing is presumptious, self-centered behaviour. I am thankful for the provocation to rethink my approach to prospective clients. Too often it has amounted to "I need money and they have some, and If they buy my product I'll be happy", instead of "What are THEIR needs? Would they like me to suggest a solution? I believe my product can help" PS One of the things I am increasingly convicted of is the importance of keeping my word. I know how frustrated I get when clients or prospective clients fail to keep their word, even in simple matters. They lose respect and credibility in my eyes. I am sure that they feel the same way when I fail or delay to honour my word. You are right. A lot of marketing is presumptious, self-centered behaviour. I am thankful for the provocation to rethink my approach to prospective clients. Too often it has amounted to “I need money and they have some, and If they buy my product I’ll be happy”, instead of “What are THEIR needs? Would they like me to suggest a solution? I believe my product can help”

PS One of the things I am increasingly convicted of is the importance of keeping my word. I know how frustrated I get when clients or prospective clients fail to keep their word, even in simple matters. They lose respect and credibility in my eyes. I am sure that they feel the same way when I fail or delay to honour my word.

]]> By: Eric http://ericjeffersonbeck.com/2009/04/09/the-new-language-of-effective-ads/comment-page-1/#comment-62 Eric Fri, 10 Apr 2009 16:12:00 +0000 http://www.beckconsulting.org/?p=847#comment-62 Oh...forgot one more thought...marketing should be called "promising" - the more promises are believable, valuable, and kept - the better the relationship. Oh…forgot one more thought…marketing should be called “promising” – the more promises are believable, valuable, and kept – the better the relationship.

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